Core Values of American Apparel

The official mission statement of American Apparel  is as follows:

“American Apparel is the most passionate and innovative wholesale blank T-shirt manufacturer and distributor in the world. We are committed to leveraging art, design, and technology to produce garments of the highest quality, while pioneering industry standards of social responsibility in the workplace.”

CEO and Spokesman Dov Charney, has stated the core beliefs of the company  as such:

“Our goal is to seek profits through innovation not exploitation. We are advancing a hyper capitalist-socialist business fusion. By relentlessly pursuing efficiencies in management and production, we aim to demonstrate that the use of exploitative labor tactics is not only unnecessary but actually counterproductive. We recognize that over-reliance on low-wage and ill-treated labor… continues to cripple third-world countries and consumer values.”

The goals of American Apparel's are:

• To be the biggest apparel manufacturer in the world, to do it by treating their workers fairly;
•  Appeal to the target market though helping the environment;
• To find viable alternatives such as solar power, pesticide free organic cotton, and an internal environmental audit of daily operations; 
•  To bring constantly social changes and revolutionary display of progressive politics and industry.