We, an ambitious team of 6, have analised properly the Russian clothes market and concluded that it is quiet an attractive country to enter.
In our previous posts you can see the basic information about American Apparel. We are pretty sure that this brand is awesome and differs a lot from competitors. It is clear that company will gain a strong position in the Russian market and that's why we are going to increase awareness of the brand and attract much attention to it.
Our plan of actions:
Shop: self - owned;
Location: Moscow/Saint-Petersburg;
Negotiation with authorities since Autumn 2012
Teasing Campaign: Summer 2013;
Time of shop opening: Autumn 2013;
In our previous posts you can see the basic information about American Apparel. We are pretty sure that this brand is awesome and differs a lot from competitors. It is clear that company will gain a strong position in the Russian market and that's why we are going to increase awareness of the brand and attract much attention to it.
Our plan of actions:
Shop: self - owned;
Location: Moscow/Saint-Petersburg;
Negotiation with authorities since Autumn 2012
Teasing Campaign: Summer 2013;
Time of shop opening: Autumn 2013;
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