American Apparel

We are going to use several advertising means for promoting American Apparel in Russia . And we decided to slightly differentiate marketi...

Today in Russia we have the one basic law which controlls the advertisement activity throughout the country - the Federal law  "About...

Recently our Team conducted the survey dedicated to the reasonobility of entering American Apparel into the Russian market. Moreover the re...

In this post we would like to show you, how American Apparel acts outside its home market. Generally it can be concluded that in different...

Do you remember what American Apparel is worldwide? Look again. So what American Apparel is for the Russian market? . . .  Interna...

We, an ambitious team of 6, have analised properly the Russian clothes market and concluded that it is quiet an attractive country to enter...

Natalie Nevedrova, Muz-tv VJ Teasing Campaign* First step: Heat the interest - co-branding with showmen of Mtv, Muz-Tv (media-perso...

 Segmenting 1) Young metropolitan adults at the age of 19-23 Who want to express themselves through unique wearing “cocaine-c...

American Apparel is a peculiar player of the fashion market, whose action oppose to most of industry representatives. Common industry pra...

American Apparel does business in an exceptionally competitive landscape. AA has many competitors; however, a few of their main competito...

1)       New entrants. Moderate to high. ·          The existence of barriers to entry. Almost no barriers except some moderate capital...